Search Engine Optimisation

Search engine optimization (SEO) increases the amount and quantity of visitors to your site from keyword searches on search engines rather than sponsored paid for links.  It can also be broken down into industry sectors and type of search.  How well optimised a site is optimised is determined by factors such as titles, coding, structure, popularity of words searched by the public and regularity of content update.

Search engines and their spiders “crawl” sites to assess them against criteria that is set to satisfy their customers’ viewing satisfaction.  SEO techniques that optimise a site but do not enhance a potential customer’s viewing experience are not helpful.  Known as Black Hat technique as opposed to more helpful customer focused optimisation: White Hat technique leading to a more accessible site.  Hence spiders are programmed to identify these wherever possible.

Every website needs to be promoted.  There are many ways to promote websites: search engine optimisation is one of the most popular with the twin strands of natural optimisation and pay per click marketing.

Pay per click

You pay only when someone clicks on your advert.  You bid on keywords you predict your prospects will use as search terms when looking for products and services. Adwords by Google is the best known pay per click service currently.

Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense and Yahoo!